An Icon Reimagined: The Lord Charles Hotel Joins Tribute Portfolio, Marking the Brand’s debut in South Africa

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Cape Town, 1 April 2025: Tribute Portfolio, part of Marriott Bonvoy’s growing collection of characterful, independent hotels, today welcomes its first property in South Africa with the opening of the Lord Charles Hotel, Somerset West, a Tribute Portfolio Hotel. Set against the awe-inspiring backdrop of the Cape Winelands in Somerset West, this iconic hotel has a new identity that seamlessly blends old-world charm with contemporary design and sincere service, offering independent travellers a distinctive stay.

Hotel Exterior

Nestled at the foot of the Helderberg mountain, just 45 minutes from Cape Town and 25 minutes from Cape Town International Airport, the Lord Charles Hotel provides easy access to world-renowned wine estates, golf courses, beaches, and cultural landmarks. Set on 22 acres of idyllic landscaped gardens that once formed part of an 18th-century farm, the property provides guests with a tranquil connection to nature, and the region’s rich heritage. 

“The Lord Charles Hotel has been a beloved landmark in Somerset West for decades, and we are thrilled to introduce Tribute Portfolio to South Africa with this celebrated hotel. Its striking design, welcoming spaces, and deep connection to the community make it an inspiring destination for travellers looking for something unique,” said Sandra Schulze-Potgieter, Vice President, Premium, Select and Midscale Brands, Europe, Middle East, and Africa, Marriott International.

Re-imagined design: Timeless charm meets contemporary style

A major refurbishment in 2022 revitalised the Lord Charles Hotel, seamlessly combining contemporary design with timeless elegance, drawing inspiration from Lord Charles Henry Somerset—the namesake of Somerset West and the founder of South Africa’s first public library.

The hotel showcases bold artwork by vibrant local artists, newly landscaped gardens, and stylish spaces designed to bring people together and connect with the local community.

The lobby features abstract installations inspired by local flora, while African patterns and motifs throughout the décor celebrate the region’s rich wildlife and plant life.

Each of the 198 guest rooms is designed with striking emerald-green hues reminiscent of an English country garden, complemented by plush bedding, inviting lounge areas, and private outdoor spaces offering sweeping views of the gardens and mountains. For a moment of quiet retreat, the cosy library invites guests to sink into a chair, pick up a book, and unwind with a warm, comforting drink.

A Gastronomic Gem and Social Hub

Foodies can rejoice at any of the hotel’s gastronomic experiences from early morning to late drinks, paying homage to its dual South African and British influences — think sumptuous English roasts, fresh farm-to-table dishes and local speciality’s like malva pudding, milk tart and koeksisters.

The Garden Terrace offers continental and hot English breakfasts, while the recently redesigned La Vigna Restaurant features contemporary décor and a vibrant dining experience. Guests can enjoy alfresco dining at the poolside, or an elegant dinner paired with the region’s finest wines from the hotel’s expansive wine cellar.

Each afternoon, guests are warmly welcomed in the lobby lounge for afternoon tea with a delectable range of pastries, scones and a selection of teas, while the Scottish inspired St. Andrews Pub serves up hearty meals and pints, providing a vibrant venue to enjoy the game with other guests and locals.

Resort style amenities and state-of-the-art meeting spaces

For relaxation, guests can enjoy two swimming pools, a fitness centre, three tennis courts, a tranquil spa, and a full-service hair salon. The hotel also offers expansive gardens complete with a dam, a private gazebo, and a trickling stream, providing a scenic backdrop for a leisurely afternoon stroll.

The Lord Charles Hotel offers a sophisticated setting for events of all sizes. As the third-largest conference venue in the winelands, it features 11 fully equipped meeting rooms and flexible spaces for gatherings of up to 500 delegates. Dedicated event planners ensure a seamless experience for corporate meetings, weddings, and special occasions.

“The Lord Charles Hotel has always been a place of timeless elegance and heartfelt service,” said Julia Ward, General Manager of the Lord Charles Hotel. “From the bartender who knows your favourite drink to the concierge who shares hidden local gems, every stay is designed to feel like a home away from home. Joining Tribute Portfolio marks an exciting new chapter, allowing us to introduce fresh touches and unique experiences while preserving the warmth, charm, and hospitality that make the Lord Charles Hotel so special.”

The Lord Charles Hotel, Somerset West, a Tribute Portfolio Hotel participates in Marriott Bonvoy, Marriott International’s award-winning travel programme, allowing members to earn and redeem points for their stay at this newly reimagined hotel and others in the Marriott Bonvoy portfolio.

For more information or reservations, visit Marriott.com

About Tribute Portfolio®

Tribute Portfolio is a growing global family of characterful, independent hotels drawn together by their passion for captivating design and their drive to create vibrant social scenes for guests and locals alike. With over 150 hotels in nearly 30 countries and territories around the world, Tribute Portfolio has struck a chord with those who seek out independent experiences and crave a connection with the community when traveling. From boutique resorts like Ermita in Cartagena and urban hotels such as The Vagabond Club in Singapore; to hotels in indie-spirited locales like Bellyard in Atlanta and Hotel Riomar in Ibiza, each Tribute Portfolio hotel celebrates its individuality, offering travelers a fresh, often colorful, perspective. For more information, please visit www.tributeportfolio.com and stay connected on Instagram, X, and Facebook. Tribute Portfolio is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

 About Marriott International

Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of over 9,300 properties across more than 30 leading brands in 144 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.  In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.

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